The Enginemailer Blog

Your Ultimate Guide to Email Marketing in 2021

Email marketing is the process of using digital marketing by sending effective emails that turn your prospects into regular customers. Learn more about effective email marketing strategies, starting your list, using templates, automation and more.

How to Send Email to Multiple Recipients

As you embark on promoting your business, it can be quite overwhelming to decide which medium of online marketing you should focus your energy towards. According to Smart Insights, your Facebook campaign will only reach around 6% of your followers...

15 Essential Email Marketing Strategies for Startups

Having your own company can be a dream come true for many, but without a proper marketing plan in place, there’s no guarantee for success. Entrepreneurs are on constantly competing with one another to grow their business using the best ideas. And ye...

15 Email Marketing Strategies for Restaurants that Work Wonders

As of 2019, 87% of marketers have used email marketing in some form to push their content to the audience. To ensure a continuous inflow of customers to your restaurant, you will need more than a good business idea and execution. You will also need t...

Email Marketing for Realtors: A Complete Guide

The real estate sector is one of the most rewarding industries. However, in the last decade, real estate has evolved into one of the most vigorously competitive industries.

Email marketing for retailers: Why is it important and how to go about it?

Various studies show that the global retail market is growing at an enormous scale. Hundreds of new brands fight for their space in the retail world every year. However, if you want a tighter grip over your existing customers and are looking to attra...

Growing Nonprofits with Email Marketing

As a nonprofit marketing professional, you know essential it is to devise a marketing strategy that works so you know that your marketing dollars are being spent wisely. In the past, many nonprofits relied on word-of-mouth to get their message out to...

50 Exciting Holiday Email Subject Lines To Cheer Up Your Client's Inbox

Let's suppose you spent countless hours with your design team to craft a beautiful email for your upcoming sales for the holiday season.

15 Inspirational Black Friday Email Examples

Black Friday is an excellent opportunity for ecommerce stores to boost sales.

Fashion Newsletters: Tips and Examples to Help You Get Started

We live in a digital era where anything can be seen and purchased online. Do you know that a customer who is receiving an email on the latest designer fashion wear is just a few clicks away from purchasing? If your company is starting with email mar...

Financial Emails: Strategies, Best Practices, Examples, and Templates

It is an undeniable fact that the COVID-19 crisis had a toll on the global finance industry. The economy was shaken hard, and numerous entrepreneurs and companies went into a tailspin. The global stock market almost went haywire before stabilising t...

20 Successful B2B Email Marketing Examples To Follow In 2020

Read on for some awe-inspiring B2B email marketing examples that you can use for inspiration when planning your own campaign.

11 B2B Email Marketing Best Practices To Boost Your Campaign

Check out these 11 extraordinary B2B email marketing best practices that you need to adopt to create higher open rates and better customer engagements.

B2B Email Marketing: A Complete Guide

Check out this one stop guide to help your business get the best Returns on Investment from your B2B customers.

Optimise Your Email Marketing Process with Templates

According to marketing professionals, countless hours are lost in creating email content. Performing the same tasks over and over for different subscribers brings down productivity, which could be effectively channelled for other essential duties.

Email Marketing For Hotels: Top 11 Strategies to Use

The power of Email marketing has completely transformed the hotel industry. In this digital era where customers have multiple alternatives at the tip of their fingers, organisations must stay creative to attract new clients and boost their business.

Ecommerce Email Marketing: All You Need To Know

The internet marketplace is saturated with a high volume of search traffic for eCommerce stores. The hard reality is that with so many competitors out there fighting for a good place, chances are rare that they will return to your store in particular...

How to Prevent Spam Complaints

Spam complaints reflect badly on the sender and can have a direct impact on your email delivery reputation if not managed wisely. Left unchecked, they could potentially result in your account being flagged for abuse, preventing you from sending out m...

Bounced Back Emails: What Are They And How To Fix Them?

You send a well crafted email to a bulk list of subscribers to market your product and within minutes an annoying message springs up in your inbox stating the email has not been delivered.

Email Open Rates: Benchmarks And Tips To Improve

Email marketing is one of the best ways to reach your customers right through their inboxes.

Top 20 Holiday Email Templates for 2020

From Martin Luther King Jr. Day to Christmas there is always a holiday around the corner. Unlike other days of the year, holidays are the time when customers tend to be a little less concerned about their spending habits.

What Is Email Automation And How To Use It For Your Campaigns?

Marketing your services or products Marketing your services or productsMarketing your services or products through email is the fastest, most flexible and cost-effective way to retain your existing customers and reach out to newer audiences.

Email Error 550- What Is It And How To Fix It?

In the most basic sense, an email error message means that the receiver's email hosting server blocked the email you sent, and as a result, was returned to you. While the message might seem cryptic to ordinary eyes, it is decodable and can help in re...

What Is Email Retargeting And How Does It Boost Your Marketing Campaigns?

With so many e-commerce stores out on the web, there is no guarantee that a potential customer will stay on your site to make an online purchase. Email retargeting is one of the top performance tools that evolved in the last ten years for marketers...

Transactional Emails: What Are They and How Are They Used?

Reports have shown email marketing to have an average ROI of up to 4200%. More and more businesses are starting to realise the effectiveness of marketing through electronic mail.

Email Conversion Rate: 12 Tips To Increase It

Adapting Your Email Marketing Strategy for the Covid-19 Pandemic

In the 21st century, email has become the most powerful marketing tool for businesses of all sizes. The 4200% ROI makes it highly appealing and impossible to ignore. What has changed about email marketing during the COVID-19 epidemic and what to expe...

How to Integrate CRM and Email Marketing for Small Businesses

No matter what the size of a business, success comes with proper management. As a small business owner, taking up all the work can be overwhelming, which may affect your productivity.

How to Choose an Email Marketing Company for SMBs

Having an email service provider (ESP) can take your email marketing for your small business to another notch. But for it to happen, you’ve got to choose the right ESP. Instead of naming all ESPs and giving you all their features, we will discuss wha...

How Much Does Gmail Cost for Small Businesses?

Gmail is the second most popular email client after the iPhone email client. Gmail has millions of users and takes up at least 20% of the marketplace.

10 Types of Email Marketing Campaigns for Small Businesses

To be successful with email marketing, you can’t launch a campaign on a whim. You need to come with a great strategy. There are many types of email marketing campaigns that small businesses can implement, depending on the goals for email marketing.

What are the Pros and Cons of Email Marketing for Small Businesses?

Email marketing involves sending direct messages to potential leads and existing customers. Emails are sent to segmented lists, promoting products and services that a small business sells.

Small Business Email Marketing: What It Is and Why You Need It?

Email marketing is undoubtedly a very powerful technique for small businesses to scale up their sales graphs. Unlike large corporates, these small set ups are more flexible when it comes to their brand image and their marketing strategies.

Top 6 elements to apply for an effective newsletter

An effective newsletter can be a very valuable tool in persuading and educating your potential clients. They ensure your customers always have you at the back of their minds. This establishes a sense of authority and credibility. It also keeps your s...

How to Monetize Newsletters in 2020

Email marketing might not be as interesting as social media marketing, but studies show that it's the leading way of retaining customers.

How to Use Psychology to Craft Newsletters

Most customers don’t always have to think through their decisions to buy a product. Many people rely on how purchasing a product makes them feel.

How Do I Create a Newsletter in Word?

Most companies have one or more email newsletters for their employees and customers.

How to Create a Newsletter Template

When it comes to creating an email newsletter design. There are some aspects that are best to follow. This makes sure your newsletter is more appealing to the reader.

How Do I Write a Good Professional Email for SMB Marketing?

Emails are an essential form of communication. They alert us of opportunities that we would otherwise miss out on. Yet, as much as you may be unsubscribing to most of them, you'll still find that you have so many of them to read.

What is an Email Marketing Specialist & Why Does an SMB Need One?

Email marketing specialists fall under the digital marketing team. The latter is meaningless without a valid email marketing guru. The email marketing specialist understands the landscape of an email, securing conversions, driving traffic, and buildi...

How Do I Start an Email Group in Gmail For My Small Business?

If you just started your small and medium business journey, and have a few employees, creating an email Gmail account can make the communication system easier. It could also be used to keep in touch with other partners.

Email Marketing Tips for Small Businesses

As a small business owner, you know the struggle of engaging with your existing customers while chasing new leads on the web. One of the ways of accomplishing this while achieving a great ROI is by using email marketing.

10 Simple Steps to Start Email Marketing For Small Businesses

As a small business, you need to create brand awareness to start making sales in your business. With limited capital, funding marketing methods such as PPC and Facebook ads may somehow be beyond your budget. SEO is great, but it might probably take a...

Email Marketing: Why Is It Vital?

As a modern marketer, you’ve got to learn to do more with less. You need to find a way to connect with your buyer, as you save on your budget. Sending a customized message to a target audience will get you a high ROI. And to be bluntly honest, only w...

Improving Inbox Placement: Tips to Stay Out of Spam

This is the percentage of your emails that make it to the inbox. Unfortunately, there are several reasons why you might not have so much success in holding your spot in the mailbox. If your inbox placement rate is low, here are tips to boost your ra...

What Are Autoresponders and How to Use Them?

These are e-newsletters that are sent automatically to your subscribers based on the intervals that you set.

How Do You Detect & Stop Email Tracking

Many email service providers have email tracking options. They allow the sender to know the location of the recipient, the gadget they’re using, and when the reader opens a message or clicks a link.

Can Emails Be Tracked?

How many emails have you sent and left wondering what happened to them? Did they end up in the spam folder?

How to Tell If Someone Has Opened and Read Your Email

Have you ever found yourself in this situation? You send an email, you wait for a reply, and after a few days, still, no response comes through. And now you’re wondering whether your recipient got your message, or they were just not interested.

How to Tell If Someone Blocked You in Gmail

Did some of your important clients block you in Gmail? They aren’t replying to your email, and you can’t see them in chats.You’ve sent a couple of emails to their email ID, and you can’t get any response from them.

Online Surveys: The Need

Online surveys are one of the effective ways to engage with your audience, especially when they can be embedded in HTML emails using templates. Here are a few advantages of using online surveys.

What are the Essentials of Creating a Mobile Friendly Newsletters

According to Movable ink, 66% of consumers are opening their emails using a mobile device. Therefore, you’ll be missing out if your newsletters aren’t mobile-friendly.

Where Can I Get Free Stock Photos for insertion in HTML Email Templates

A study has proven that the human brain processes images 60,000 times faster than text. Therefore, it’s crucial that you accompany your content with attractive images to fully grab the attention of your audience.

What are the Advantages of Using Online Form Builders?

Form builders are a vital tool for an organization relying on online business and email management/marketing. Following are the key benefits of investing your time and efforts in an online form builder

Category Segmentation for Better Email Management

This is the business practice that's backed up by research on how a business divides its potential customer base. The groups are made up of potential leads with shared interests and characteristics that a business can leverage in its advertising, mar...

What is an HTML Email Template?

If you just started digital marketing, you’ll find a lot of terminologies that you can’t wrap your head around. One of them is the email template.

How to Create an HTML Email in Outlook?

Inserting HTML into outlook emails can be stressful. But according to the studies [1], 5.1% of the customers are used outlook in 2013, 4.7% in 2010, and 20% of other customers are using different email types that include other email outlook versions....

How to Embed/Insert HTML Email?

When HTML is embedded in an email, it becomes the body of the mail that gets displayed to the receiver. With your embedded code, you can create any customized stationery that you can use for any personal or business activities you desire.

Does Gmail Support HTML?

Sometimes it’s crucial to insert HTML Web programming language into your Gmail messages, such as inserting your signature with an HTML email with common elements such as tables, tags, or links.

What does an email blast mean?

Email blast is a popular marketing method that has been going on for years. Does it still work? Are there any tips that you can use to get results from bulk emails?

Can I Buy an Email List?

It's possible to buy an email list. Yet, though it seems like a money-saving strategy, the results may say otherwise.

How Do You Maintain an Email List?

Email marketing is among the advertising methods with a high ROI in digital marketing. It's especially a good fit for businesses that operate online. Yet to be successful with the strategy, you'll require a strong, loyal list.

Is Cold Emailing Illegal?

No one appreciates spam, and you don’t want to be the one sending it. Sadly, although many advertisers don’t send them with the intention of being spam, the line between spam and legitimate cold emailing can be very fuzzy.

Email Fatigue: How to Avoid it?

The world is going digital. And within the realms of modern world that’s hooked on to their screens, email marketing is one of the best selling internet marketing strategies.

Email Newsletters: Definition, Creation, and Examples.

There is no fixed formula for a successful digital marketing strategy. One thing for sure, it needs a solid plan for you to succeed in the digital marketing game.

Bulk Email Services: Spread Your Marketing Message in 2020

Businesses today are looking for ways to inform the world about their existence. Bulk Email Services are amongst one of those, and it is what we are discussing here today.

Email Funnels: How To Build a High Converting Funnel For Your Business

Email funnels are great if you would like to earn some passive income from your blog or website. It’s quite simple to set up an email funnel on autopilot if you are offering online services, pre-recorded workshops, and online products like eBooks or ...

Mailing List Software: How To Choose One For Your Business

A mailing list software or an email list software is created to help businesses send professional and targeted emails to hundreds or even thousands of people at the same time.

Email Subject Lines Testing: Why And How You Should Be Doing It

It is important to split test your business’ email subject lines so that you understand and constantly improve your email marketing strategy. Split testing, or subject line testing, or A/B testing, can significantly increase your open rates, click th...

How To Write an Effective Sales Email and Drive More Sales

There’s no point of sending out a sales email if your customers hardly respond to them or take relevant action. In order to make your sales email effective and worth your time, you need to make sure it gets opened and read by your customers every ti...

Autoresponder Email Campaign: How To Create One + 10 Awesome Examples

Autoresponders are series of emails that are sent automatically to your email subscribers based on rules and intervals that you have defined.

13 Advantages of Database Management System in Email Marketing

If you have an email list that is a mile long, it can be hard to manage all your contacts. This is especially a problem when you want to avoid emailing the same contact twice or sending the wrong email to the wrong contact. A very simple way to avoi...

Why an Email Distribution List is Essential for Your Business and How You Can Create One

Email is vital for business. From everyday communications within teams to reaching out to potential clients or customers, email has become indispensable for all business activities.

Target Email Marketing - How You Can Use Targeted Campaigns For Your Business

The trick here is to send the right kind of email to the right audience at the right time. When you plan out your targeted campaign strategically, your customers will look forward to receiving your emails.

An In-Depth Guide on Customer Segmentation

The importance of customer segmentation can never be stressed enough. You can have wonderful email marketing campaigns, but if they are not targeted to a certain section of your customer base, then they lose their value.

How a Target Customer Profile Can Improve The Way Your Business Works

A target customer profile will allow you to figure out which kind of leads you want to focus on, so that you can serve them better. You cannot please everyone. If you try to do that, you will end up creating low quality products and offering low qual...

How List Segmentation Can Engage Your Leads And Boost Sales

The basic idea of an email segmentation strategy is to divide your email list into smaller segments based on different criteria. When you do this successfully, you will be able to reach out to your targeted audience more effectively.

Email List Hygiene: 9 Best Practices For a Clean And Healthy Email List

As an email marketer, you would want the highest rates of customer engagement. Many factors come into play here, including email list hygiene, and email deliverability.

Scrub Email List: Warning Signs and How You Can Benefit from Email Scrubbing

Maintaining an email list is expensive, since you’re paying your email service provider for every single subscriber on that list. If there are too many subscribers on your list who do not open your emails or who mark your emails as spam, then this wi...

The Basics Of Email Segmentation + 10 Ways You Can Use Segmentation For Your Business

Although you’re effectively managing your email list, you must realise that no two customers are the same. One of your subscribers may be eager to receive promotions and discounts from you, while another may be only looking for valuable advice and ot...

8 Email List Management Best Practices That Will Help You Build a Loyal Subscriber List

The success of your email marketing strategy largely depends on how engaged your email list is. Email list management is essential in order to build that kind of a loyal subscriber list.

Email Personalisation Techniques to Improve Newsletter Engagements

Despite the rumors that email is dead, as of 2018, email marketing is still a reliable and versatile marketing tool. Recent statistics show that emails are generating over £30bn of retail sales in the UK. The average proportion of total sales that cl...

Creating the Perfect Customer Survey in 5 Steps

Everyone knows that they need a customer survey but actually creating one is a major pain point for some businesses. Creating the perfect customer survey doesn't have to be hair-thinning(ly) difficult. The internet is saturated in "survey quick tips...

Introduction to Notification Emails and When to Use Them

When it comes to email marketing, notification emails are the key to keeping users engaged. While email newsletters are released on a rigid schedule and include a wide variety of information, notification emails are succinct and sent based on a user'...

How To Create A Newsletter That Your Subscribers Love To Read

Sending newsletters are a great way to keep in touch with your customers. Through them, your customer is well informed about your business. You are the first company that pops into their mind when they want to make a purchase or use a particular serv...

Best Email Autoresponders To Send Your Subscribers + Examples

The vast majority of marketing messages you receive via email will fall into the category of autoresponder emails. These emails are simply automatic messages that go out based on the action of a lead, prospect, or customer. To make the most effectiv...

How To Create Better Converting Sign-Up Forms For Your Business + Examples

When building your email list, your first challenge is getting people to sign up. That's why opt-in forms play such a crucial role in your email marketing. There are many factors that determine whether someone gives you their email address or click...

8 Best Practices to Improve Email Deliverability

The number of emails sent on a daily basis continues to rise at an astounding rate. Statistics provided by the Radicati Group indicate that consumers and businesses sent over 293 billion emails per day in 2019. This number is projected to increase to...

How To Build A Highly Engaged Email List

Once you learn how to build an email list from scratch, you’ll be taking your business to the next level, instantly. People look for value. With an email marketing strategy in place, you’ll be providing your customers with valuable content regularly...

A Guide to Creating an Effective Email Marketing Strategy

An HTML email is an email that is developed beyond the conventional capacity of an email. A conventional email has text that you can decorate and polish through various fonts and formats. But an HTML email has a much wider range of expression.

15 Best Email Marketing Examples in 2020

Go through the best email marketing examples and find out what they’re doing. But it’s not really possible to subscribe to every single newsletter out there and study their email marketing campaigns. Which is why, we’ve done the work for you!

How To Create An HTML Email - A Thorough Guide

An HTML email is an email that is developed beyond the conventional capacity of an email. A conventional email has text that you can decorate and polish through various fonts and formats. But an HTML email has a much wider range of expression.

Top 7 Email Design Trends of 2019: The New Year of Emails

As we all drift into the new year, it's essential that we remember the lessons of the last few years. Believe it or not, we're about to close out the second decade of the 2000s. During the last 20 years, a lot has changed — especially in the digital ...

Know Your Email Marketing Reports: How to Use Them Effectively

When you begin utilizing valuable email marketing software to automate and personalise email campaigns , you'll notice that your dashboard includes the option to generate reports and to monitor analytics. These tools are the key to being able to make...