The Enginemailer Blog

The Ultimate Guide to Email Marketing in 2019

Email marketing has long been one of the most effective ways to find new email leads and customers. It's also an unparalleled method for engaging with your existing audience. At the same time, email marketing is getting more competitive. Your subscri...

Top 7 Email Design Trends of 2019: The New Year of Emails

As we all drift into the new year, it's essential that we remember the lessons of the last few years. Believe it or not, we're about to close out the second decade of the 2000s. During the last 20 years, a lot has changed — especially in the digital ...

Know Your Email Marketing Reports: How to Use Them Effectively

When you begin utilizing valuable email marketing software to automate and personalise email campaigns , you'll notice that your dashboard includes the option to generate reports and to monitor analytics. These tools are the key to being able to make...

Email Personalisation Techniques To Improve Newsletter Engagements

Despite the rumors that email is dead, as of 2018, email marketing is still a reliable and versatile marketing tool. Recent statistics show that emails are generating over £30bn of retail sales in the UK. The average proportion of total sales that cl...

Creating the Perfect Customer Survey in 5 Steps

Everyone knows that they need a customer survey but actually creating one is a major pain point for some businesses. Creating the perfect customer survey doesn't have to be hair-thinning(ly) difficult. The internet is saturated in "survey quick tips...

What are Autoresponder Emails and Why Are They Important

7 Best Practices to Improve Email Deliverability

The number of emails sent on a daily basis continues to rise at an astounding rate. Statistics provided by the Radicati Group indicate that consumers and businesses sent over 281 billion emails per day in 2018. This number is projected to increase to...

5 Tips For Enhancing Your Email Sign-Up Forms

When building your email list, your first challenge is getting people to sign up in the first place. That's why opt-in forms play such a crucial role in your email marketing. There are many factors that determine whether someone fills in their inform...

Introduction to Notification Emails and When to Use Them

When it comes to email marketing, notification emails are the key to keeping users engaged. While email newsletters are released on a rigid schedule and include a wide variety of information, notification emails are succinct and sent based on a user'...

How to Get Your First 1000 High Quality Email Subscribers

In the old pre-internet days of sales and marketing, there was only one way for somebody to go out and generate leads for their product, face-to-face networking. The process was time-consuming and expensive. To top it off, it wasn't very profitable e...