The Enginemailer Blog

Sep 17, 2019

8 Types of Customer Segmentation You Can Do To Target Your Customers Better

The importance of customer segmentation can never be stressed enough. You can have wonderful email marketing campaigns, but if they are not targeted to a certain section of your customer base, then they lose their value.

Sep 13, 2019

How a Target Customer Profile Can Improve The Way Your Business Works

A target customer profile will allow you to figure out which kind of leads you want to focus on, so that you can serve them better. You cannot please everyone. If you try to do that, you will end up creating low quality products and offering low qual...

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Sep 12, 2019

How List Segmentation Can Engage Your Leads And Boost Sales

The basic idea of an email segmentation strategy is to divide your email list into smaller segments based on different criteria. When you do this successfully, you will be able to reach out to your targeted audience more effectively.

Sep 11, 2019

Email List Hygiene: 5 Best Practices For a Clean And Healthy Email List

As an email marketer, you would want the highest rates of customer engagement. Many factors come into play here, including email list hygiene, and email deliverability.

Sep 04, 2019

Scrub Email List: Warning Signs And How You Can Benefit From Email Scrubbing

Maintaining an email list is expensive, since you’re paying your email service provider for every single subscriber on that list. If there are too many subscribers on your list who do not open your emails or who mark your emails as spam, then this wi...

Sep 03, 2019

The Basics Of Email Segmentation + 5 Ways You Can Use Segmentation For Your Business

Although you’re effectively managing your email list, you must realise that no two customers are the same. One of your subscribers may be eager to receive promotions and discounts from you, while another may be only looking for valuable advice and ot...

Aug 29, 2019

5 Email List Management Best Practices That Will Help You Build a Loyal Subscriber List

The success of your email marketing strategy largely depends on how engaged your email list is. Email list management is essential in order to build that kind of a loyal subscriber list.

Aug 13, 2019

Email Personalisation Techniques To Improve Newsletter Engagements

Despite the rumors that email is dead, as of 2018, email marketing is still a reliable and versatile marketing tool. Recent statistics show that emails are generating over £30bn of retail sales in the UK. The average proportion of total sales that cl...

Aug 12, 2019

Creating the Perfect Customer Survey in 5 Steps

Everyone knows that they need a customer survey but actually creating one is a major pain point for some businesses. Creating the perfect customer survey doesn't have to be hair-thinning(ly) difficult. The internet is saturated in "survey quick tips...

Aug 09, 2019

Introduction to Notification Emails and When to Use Them

When it comes to email marketing, notification emails are the key to keeping users engaged. While email newsletters are released on a rigid schedule and include a wide variety of information, notification emails are succinct and sent based on a user'...

Aug 05, 2019

How To Create A Newsletter That Your Subscribers Love To Read

Sending newsletters are a great way to keep in touch with your customers. Through them, your customer is well informed about your business. You are the first company that pops into their mind when they want to make a purchase or use a particular serv...

Aug 01, 2019

Best Email Autoresponders To Send Your Subscribers + Examples

The vast majority of marketing messages you receive via email will fall into the category of autoresponder emails. These emails are simply automatic messages that go out based on the action of a lead, prospect, or customer. To make the most effectiv...

Jul 31, 2019

How To Create Better Converting Sign-Up Forms For Your Business + Examples

When building your email list, your first challenge is getting people to sign up. That's why opt-in forms play such a crucial role in your email marketing. There are many factors that determine whether someone gives you their email address or click...

Jul 29, 2019

Best Practices to Improve Email Deliverability

The number of emails sent on a daily basis continues to rise at an astounding rate. Statistics provided by the Radicati Group indicate that consumers and businesses sent over 293 billion emails per day in 2019. This number is projected to increase to...

Jul 24, 2019

How To Build A Highly Engaged Email List

Once you learn how to build an email list from scratch, you’ll be taking your business to the next level, instantly. People look for value. With an email marketing strategy in place, you’ll be providing your customers with valuable content regularly...

Jul 10, 2019

A Guide to Creating an Effective Email Marketing Strategy

An HTML email is an email that is developed beyond the conventional capacity of an email. A conventional email has text that you can decorate and polish through various fonts and formats. But an HTML email has a much wider range of expression.

Jul 09, 2019

10 Best Email Marketing Examples in 2018

Go through the best email marketing examples and find out what they’re doing. But it’s not really possible to subscribe to every single newsletter out there and study their email marketing campaigns. Which is why, we’ve done the work for you!

Jun 27, 2019

How To Create An HTML Email - A Thorough Guide

An HTML email is an email that is developed beyond the conventional capacity of an email. A conventional email has text that you can decorate and polish through various fonts and formats. But an HTML email has a much wider range of expression.

Jan 09, 2019

The Ultimate Guide to Email Marketing in 2019

Email marketing has long been one of the most effective ways to find new email leads and customers. It's also an unparalleled method for engaging with your existing audience. At the same time, email marketing is getting more competitive. Your subscri...

Jan 06, 2019

Top 7 Email Design Trends of 2019: The New Year of Emails

As we all drift into the new year, it's essential that we remember the lessons of the last few years. Believe it or not, we're about to close out the second decade of the 2000s. During the last 20 years, a lot has changed — especially in the digital ...

Jan 04, 2019

Know Your Email Marketing Reports: How to Use Them Effectively

When you begin utilizing valuable email marketing software to automate and personalise email campaigns , you'll notice that your dashboard includes the option to generate reports and to monitor analytics. These tools are the key to being able to make...

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