If you have an email list that is a mile long, it can be hard to manage all your contacts.
This is especially a problem when you want to prevent emailing the same contact twice or sending the wrong email to the wrong contact. A very simple way to avoid these issues is to use an effective database management system (DBMS) in the form of an email client.
There are many advantages of database management system that you can make use of in your email marketing strategy. In this post, we aim to list down all those advantages so that you can make the best use of them.
Let’s get started.
When you have a huge email list, it can be annoying to find the same email address listed multiple times. This could be because of multiple lead magnets or signup forms or subscription forms on your website that the same subscriber has signed up to.
Redundant data in your email list takes up space, and ultimately costs you money. You will also have the problem of sending the same email multiple times to the same subscriber.
When you use a good database management system, all your data is integrated in one place. That means there is less chance for duplicate data since all the duplicate values can be removed easily.
Another great advantage of using a database management system is that you can share all the data on the system between authorised users.
This eliminates the need to constantly transfer or share data to another team member or user. It helps improve workflow and allows all users to see data on their own systems at any point of time.
Having all your information in one place allows you to refer to previous data while creating new data. This means you can have consistency in your emails and other marketing material.
Updating information in the system becomes easy since all the data is stored in one place. This provides the users with a seamless experience and avoids confusions and irregularities. Having a database thus maintains the integrity of all your data.
Consistency and integrity of data is key in measuring the success rate of your email campaigns and figuring out how you can improve it.
When you have a database for all your email list data, it becomes easy to search for information such as a particular email address, a group of email addresses, a previously sent email, etc.
Since all your data is in one place, a user can get quick results and can easily compare one or two data sets of the same form.
You can also calculate different metrics such as open rates, click rates, and bounce rates, so that you can continuously improve your email campaigns.
A database management system allows for easy search and retrieval of important data.
When you are managing large volumes of highly sensitive data, it is important to prioritise the safety and security of your data.
A database management system allows you to protect all your data from unauthorised users with restricted login. This is done by protecting login access using a password.
A database also keeps your data secure and backs up all your data so that you can be safe even in the event of data being lost due to some reason. It keeps your data safe from hackers and even offers some protection against spambots.
Your data is highly confidential and must be kept private. The people who sign up to your website are trusting you to keep their email addresses safe.
It would be damaging for your business if your email list got into the wrong hands. This could lead to spam and unsolicited emails to your email subscribers without your knowledge.
Having a database management system ensures that all your data is kept private at all times. This will not only keep your subscribers safe from spam bots and phishing attempts, but will also protect your business.
Having a database management system allows you to systematically organise your data so that it is easily understandable and easily accessible to all its users. It keeps all the information in a simple and clear manner, making it very easy to handle by those who need to use that data for various purposes.
Any operation or task is easily implemented and the whole process of email marketing is thus simplified. A database system thus saves you loads of time, energy, and resources that you can devote to other things in your business.
It can be very time consuming for you to manually backup all your data at regular intervals. If you have a very large volume of important data, this task becomes extremely tedious.
On the other hand, if you miss backing up your information on time and end up losing your data, it can cost your company a lot of business.
A database management system eliminates this issue by consistently and regularly backing up all your data so that you don’t need to worry too much about it.
Automatic data backup and recovery can lighten your load and save you a lot of money.
For example, if your system fails for some reason during a task, the database management system automatically saves all the data so that you don’t need to start from scratch.
In a traditional file processing system, you would have to remember to backup your data yourself, which not only takes away a lot of your time and resources, but also is risky in case you fail to backup your data on time for some reason.
Since there are many people entering their information in your database, there should be a way to weed out all the invalid data such as invalid email addresses, spam, and errors.
Having a database management system will allow you to put data integrity constraints on your data fields do that only the right kind of data can be entered into the system.
For instance, the email address field in your subscription form should only be able to take up valid email addresses. This is especially important when you are paying for each email address to be on your list, so you cannot afford to have a ton of invalid email addresses or other spammy or inaccurate data in your database.
We can’t stress enough, a clean email lists is crucial in emails deliverability. Having a database management system taking care of your email contacts reduces duplicate and invalid data.
There will be many instances where you will have to reorganise your data into new categories or lists. Having a database makes that process very simple as you don't have to go back and re-enter all that data manually.
It is very simple to re-divide your email list into new categories or new groups. The database management system allows you to easily do that without having to recreate the same data over and over again.
11. Data Migration is Easy in a Database Management System
If you need to move to a different email service for some reason, data migration could be an issue.
A database management system allows you to quickly transfer all your files into the new email service provider without any discrepancies or loss of data. This is very essential when you are dealing with large volumes of data like email addresses or past emails - that is not easily replaceable.
When you use a database management system, you do not need to have special training or expertise. For instance, you do not need to learn coding or other technical skills in order to retrieve and use data from a database.
Any kind of functionality you require is easy to figure out, making an email marketing database system user friendly and easily accessible. You do not need to be an expert in using it, and you will become better at using the system as time goes by.
Although you will have to shell out a fair amount for your database management system, it will prove to be very cost effective in the long run.
This is because maintaining a database is quite economical and can help your business in a huge way.
There are many advantages of a database management system for your company’s email marketing needs. A database helps you hold all your data safely in one place and creates backups for you in times of any emergency.
Having a database management system allows you to take better control of your email list and keep all your hard earned data safe and secure at all times.