An autoresponder email campaign is simply a set of emails that you send out to your new subscribers, or those who have performed a certain action (for example, bought a product that you sell like ebooks or online courses).
They are basically a set of marketing automated autoresponder emails that are pre-written by a marketing agency and go out in a certain time interval once triggered. You can also choose to write your emails yourself. There are tons of autoresponder campaign ideas we will be discussing in this post.
Your new subscriber will only start receiving the latest emails that you send to your email list. This is why it is important to first queue new subscribers in a sequence that gets them acquainted with you and your business - a sort of welcome series of emails.
A) If a person has just subscribed to your newsletter, they could receive a welcome email or a series of onboarding emails immediately, followed by an email with a catchy subject line a couple of days later featuring some of your most popular blog posts. This will enhance the customer onboarding process.
B) It is also a good idea to personalise your autoresponder emails with the recipient's name to make it personal.
C) Make sure your emails are relevant to the action they just performed.
For instance, if a person has been browsing through some of your products like online courses a few times, you could send them an email with a good subject line stating why they should buy that particular product and how it will help them. You can add whether they need a credit card for the purchase if they're ready.
There are different types of autoresponder emails that you can send out to your subscribers. Each type of autoresponder campaign strategies has its own specific purpose.
To set up a successful send autoresponder campaign, you need to go through the following steps:
It would make no sense if one of your pre- existing subscribers suddenly started receiving welcome emails from you.
It is therefore very essential that you identify the demographic that you want to target and send relevant emails to them.
Autoresponder emails can be triggered either by a certain action that your subscriber performs, or by his or her interests. It is important that you track user behaviours and how they interact with your content, to keep providing them exactly what they need.
Once you’ve created a user profile and know exactly what they are looking for, it is time to craft relevant emails for them.
Every new workflow that you create must have a purpose.
Your autoresponder email campaign strategy needs to be planned out thoughtfully, keeping your end goal in mind. Check out the examples at the end of this post for autoresponder campaign ideas.
Think about how many emails you would like to sends users and what information they would contain. Ensure that there is a good flow between your emails so that they do not look unrelated or disconnected.
A sales email right after the welcome email will easily put off your subscribers. This will do the opposite of increase sales.
Instead, plan to provide them with tons of value before you make your first pitch. When your users get value from your emails, they will be more eager to buy your products or use your services.
The most important step in this process is to launch your email campaign.
Do not worry about perfection right now. It is important to get the sequence up and running so that you can test it out and see what works.
Once you have started your automated autoresponder campaigns, keep monitoring the different analytics of the campaign. This way you can constantly improve your email campaign and make necessary changes as you go along.
The key to a successful autoresponder campaign is to study user interaction and improve your emails so that they are more suited to your audience. You can only do this once you have tested out your sequence.
As mentioned earlier, it is crucial that you keep revisiting your email autoresponder campaign to see what you can improve on. For this, you need to figure out ways to measure autoresponder campaign success.
Here are a few metrics that you can use to measure your autoresponder campaign success rate:
This is one of the most powerful tools that will help you test out your email sequence.
Google allows you to create a URL that will help you track the analytics for a particular page.
Email clickthrough rates are a measure of how many subscribers have clicked a link in your emails.
This will allow you to see whether your links are relevant to your subscribers or whether you need to change them.
This is the number of emails that were not delivered to the recipient because they were for some reason returned by their email server.
This can help you understand whether your emails are actually being received by your subscribers or not.
This information is provided by Google analytics and shows you how many minutes or seconds a visitor spends on your site.
If you are redirecting your subscribers to a particular landing page on your website, you can use this tool to see how long your reader spends on that page.
Autoresponder campaigns are very popular and are made use of by all the top brands and companies.
Here are some examples of great autoresponder campaigns and their goals so that you can up your email online marketing game:
This email from DavidsTea is a cute way of celebrating the company’s journey along with the customer. By making the customer a part of their journey, they are building their relationship with them.
They are careful to end their email with some offers on shipping and free samples with online orders. This encourages customers to make another purchase with them.
Depending on how the customer interacts with your brand, you can tailor make offers and discounts and send them emails about them.
I like this campaign strategy from meundies. It is short, simple and straight to the point.
With just the right amount of images and text, they are able to showcase their latest products and make the customer curious for more.
The campaign has one simple button taking the subscriber to the ‘shop tees’ page. The email thus doesn’t confuse the readers, but entices them to click through and check out their latest products. This will improve your click rates.
Customer appreciation is always a great kind of email to sends users.
Not only does it nurture your relationship with your customers (lead nurturing), but it is also a good way to offer an exclusive discount code and offers as a ‘Thank You’ to the customer and increase your conversion rates.
You can make your offers time sensitive so that there is a sense of urgency in the email. That way, if your subscriber was thinking of making a purchase, but hadn’t decided to do it yet, it would be a slight nudge for them.
We cannot stress enough how important welcome emails are to your subscriber list.
Subscribers are the most excited about being on your list when they first subscribe. Use this opportunity to educate them about your company and tell them what you do. You could even offer them a welcome discount to entice them to make that first purchase.
This welcome email/ onboarding emails from casper is one of the good autoresponder campaign examples. It guides the subscriber to the right pages on their website depending on the subscriber’s interests during customer onboarding.
You could also just send out a plain text email with links to your most popular blog posts so that your readers can go check them out.
If you have an ecommerce site, it is important to create abandoned cart emails that will be triggered when shoppers leave their shopping cart without completing their purchase.
This will prompt them to complete the purchase if they got distracted. In case they decided not to make a purchase, you can leave links to your other offers or discounts so that they can buy something else if they are interested by using their credit card.
Re-engagement emails or user enagagement emails are sent when you find that the customer or subscriber hasn’t interacted with your website or bought any products from you in a long time.
They are a way of reminding the customer that your brand still exists and telling them how well you can serve them.
The email here is a cute reminder to the customer that they haven’t visited the website in a while.
After a recent purchase, it is a good idea to send a survey email to gather information from your customers. This also helps build trust.
These emails should contain a link to a quick and simple survey that helps the customer provide constructive feedback for your company. This will further improve your conversion rates.
The trigger for this kind of autoresponder campaign strategies is obviously a recent purchase.
A great way to attract customers is to offer a free trial for a limited period. This creates a sense of urgency and gives your potential customers the chance to try out your app or services for free.
Then when they are satisfied with it, they may make a purchase. This is because you have taken the effort to build trust with your potential customers.
You can also send weekly emails to them with tutorials or tips on how to make full use of their product or services. That way the customer experiences the product or service for free for a limited period, and it makes it easier for them to decide to purchase.
It is important to make it as easy for your subscribers to unsubscribe from your list as it was to join it.
This will help you maintain an engaged email list without having to pay for inactive users.
When a subscriber chooses to unsubscribe, send them a warm unsubscribe email. Tell them that you wish they didn’t have to leave, and you would love to have them back if they wanted. You could also give them the option of receiving fewer or more targeted emails from you.
Don’t forget to take a quick survey so that you know what went wrong and why they have chosen to unsubscribe.
Seasonal emails that offer a certain discount code or offer are perfect for the holidays. It is especially effective if you can curate a relevant list of products a user may want to buy for the holidays.
For instance, in this email about mother’s day, Apple has curated a list of its products that would be perfect to gift to mothers.
Customers are already looking for gifts to buy during the holidays. If you send them an email like this, they’ll only be thanking you for it!
So those were some of the best email campaigns that different brands have created. Use the tips and autoresponder campaign best practices in this guide and study the different examples to craft the perfect autoresponder email campaign for your company!