Businesses today are looking for ways to inform the world about their existence. Bulk Email Services are amongst one of those, and it is what we are discussing here today. As per a survey by Emailmonday, Email marketing gives you an average ROI of $38 for every dollar spent.
In this article, we will take you for a walk where you get to know everything about bulk Email services and why they are a thing. Let's delve deeper.
Business houses should be more concerned about running their businesses rather than sending Emails to thousands of people. Also, the cost involved and the human resources required for such a job is not tenable. It is where these service comes into play. They ensure that the task is cheaper, faster, and is more convenient as well.
As per a survey by Content Marketing Institute, 93 percent of B2B marketers use Email services to distribute their content. Bulk Email marketing is a way to drive your business with the help of mass Emails. You compose an Email or a set of Emails that a group of people will receive. These Emails may serve different purposes, but most businesses use them to bring in more customers.
There are several types of bulk Emails, all of which serve varied purposes and are applicable under different scenarios. Here are the categories that we should know about –
Following are some key advantages of using a mass email marketing strategy:
While niche and business sector are the key deciding factors for creating a mass email marketing campaign, following are some key pointers to remember when planning your drive:
To send bulk Emails, you must create a contact list. Ensure that the list consists of your customers or potential customers for maximum impact. You can, after that, use a paid service or free unlimited bulk mail software to blast these contacts with mail that may drive them to help in expanding your business.
It would be desirable to choose a bulk Email service if you would like to send mass Emails. If you desire otherwise, you can use any of the several bulk blast software to send mass Emails. Free software can only do that much, and there will be several limitations that you must take care of before opting for free bulk Email services.
Most of the service providers have an upper limit of 500 emails per day. There is no restriction on the number of people you can send these Emails. You can choose a person and send him all the Emails or you can send a single Email to 500 people.
Bulk Email software works simply and efficiently. To start, you need to register for an account. Once you have your account verified, you are all set to send your first bulk Email. Select a new campaign and create a mailing list for yourself to proceed. After that choose an Email template from the list of models available. To finish, preview the mail and send it to your mailing list.
A bulk Email checker software is a web application that verifies if an Email ID is real or of bots. If you are into bulk Emailing, you will benefit greatly by getting an Email checker to remove any unwanted contact in your mailing list.
Sending mass Email is legal till it adheres to The CAN-SPAM Act. In case any of your mails violates the act mentioned above, you can be subject to a penalty up to $42,530. It can be a costly miss, and hence you should always comply with the law.
You can always send bulk Emails without spamming. There are certain conditions that you must fulfil to achieve. To start, work with a reputed bulk Emailer so that they cover all the necessary bases. After that, verify your Email list regularly to prevent yourself from being relegated to the Spam Folder. You must use a bulk Email checker to ensure that your mailing list only consists of real people.
In the world of email marketing, reputation is often a measurable score that depends on several factors such as the rate at which the emails are successfully delivered, the number of bounces, types of automations software available, provision of customisable templates, and of course, customer reviews.
Countless hours of marketing efforts are wasted if emails are not delivered or subscribers aren't opening your campaigns.
Make sure that you choose an email service provider that has the tools to track your emails and detect the problems before they get out of hand.
Certain aspects of emails, such as deliverability, spam, bounces, blocks, etc., help you measure your email marketing performance. A good email software will have a dashboard to track all the necessary metrics relating to the email campaign's performance.
Marketers can improve the results by making necessary adjustments depending on the data available to them through the dashboard.
Automatic throttling is an essential feature for a bulk email software. If you are sending a marketing email to a new IP address, make sure to limit the number of emails you send initially. The volume can be gradually increased later on.
In short, you need to throttle the number of emails you send on a new IP address to ensure maximum deliverability.
If you don't, chances are high that the mail service provider will think you are spamming and start to filter your emails to the Spam folder.
Having a dedicated IP address for sending email addresses will help you to improve deliverability. Sending about 100,000 emails and above every month will help you build a sender reputation.
A good bulk email software, can provide you with a designated IP address for sending your marketing emails.
If you are a small business owner, this will be worth the investment as it helps you improve your reputation in a short period of time.
Marketers in current times are very cautious of safeguarding their emails so as not to end up in the spam folder.
When you choose a mass email software, ensure that it has all the necessary tools for handling email bounces and monitoring your new subscribers. This will help to keep the spam score low.
In email marketing, it is essential to track the customer's journey as it will provide the marketers with an understanding regarding the effectiveness of their strategy.
While choosing a mass email software, look for the tracking features that help to analyse the customer’s journey effortlessly and in an easily understandable format.
This is one of the must-have features of a good bulk email software. A good automation software creates better engagement with customers. They feel more connected when they realise that your emails reach them in their time of need.
For example, welcome emails are sent as soon as a customer opts-in for email. This is one of the most necessary and successful methods of automation. This email greets the new subscriber, introduces them to the services you offer, and lets them know what to expect.
Similarly, other automated emails like festival season discounts, birthday and special occasion emails, informational newsletters, etc are a way of keeping your subscribers happy.
Several companies successfully employ bulk Email strategy for expanding their business. Here are some of them –
There are several players in the bulk Email marketing business. All of them vouch to be superior from the rest of the lot. How do you choose the best one? Here are specific criteria that you must look for while selecting the default bulk Emailing service for yourself –
As a quick summary, following are some of the notable benefits of investing in a bulk email software service: