Can Emails Be Tracked?

How many emails have you sent and left wondering what happened to them? Did they end up in the spam folder? Were they lost in the receiver's inbox? Did the receivers read your email? Or to begin with, did they even get your email?
No one knew how to get the answers to all these questions, until recently.
Now we have a software that can show you when your recipient opens your email, clicks on your links, or views any of the attachments you sent.

What is email tracking?

This is the process of tracing sent emails and using this data to make informed business decisions.
Most email tracking apps track, open time, and click-through rates on attachments and links.

How does email tracking work?

Email tracking notifies you when the receiver has clicked or opened your email. An email tracking software places an invisible image pixel in your sent emails that detect the exact date and time the email was opened by a recipient.

Benefits of email tracking

There are many reasons why a business may need to track emails. They include:

1. It saves time

Nobody wants to read follow-up emails if they haven't opened the first email.
Email tracking allows you to know if your email is appealing to the recipient.
If they aren't opening your first email, you probably shouldn't be sending them follow-up emails.
By avoiding sending a series of follow up emails to people who aren't interested, you save your sales team time.
Similarly, if you notice that your email receivers are opening links and reading the attachments you're sending them, you know you're on their mind. You can then reach them when your proposal is still fresh in their mind.

2. It provides context

Email tracking gives you an idea of how your recipients are engaging with your emails. You can use the insights you get by tracking your email to improve your outreach system.

  1. If you see people are opening your email, you can follow up when you're still on top of their mind.
  2. If you attach any links, you get to see if the recipients are opening them.
  3. If you send a follow-up email, you can see whether the recipient is reviewing what you sent earlier.

3. It guides you when you're pruning your list

Sending emails that no one is opening hurts your email derivability rate. With email tracking, if you realize that someone isn't opening all your emails, you can reach out to them with one last email, accompanied by an unsubscribe option.
There is no point in having a 5000 email list if no one is opening your email.

4. Follow up with relevant content

Utilize the data you get from email tracking to start a real conversation. For example, if you've been sending multiple emails and you realize a certain contact opens emails on business culture, you can follow up with information on that line.

How to track an email

Sending a tracked email is simple.

1. Establish company guidelines on email tracking

Although email tracking tools can be used to boost the customer experience, they've got to be used responsibly. Have some guidelines on how to reach out to a customer, after you get a read-notification.
Be sure to include the use of email tracking tools in your company's privacy policy. All this should be handled before you begin using an email tracker.

2. Install an email tracking tool

There are multiple email tracking tools in the market today.With the right email tracking tool,  you'll get notifications for clicks, bounce, spam, complaints, unsubscribed, or open emails.

Final Word
It's possible to track an email, and this is very important for businesses. It gives clarity on how people are engaging with your emails.
You can then write emails that encourage your recipients to read and take the required action.
It also helps in cleaning up your email address as you can see recipients who never open your emails, which may affect your IP address and email deliverability score rate.