An HTML email is the cornerstone of a good email marketing campaign.
A good email marketing campaign will have a tech-savvy and astute email design that will connect with the subscriber on a visual level.
An HTML email allows you to achieve that goal through the development of the layered and interactive design that is engaging and eye-catching.
As an engaging content is at the center of a good email marketing campaign, a good email marketer develops its content in HTML email format.
The HTML format has grown so common in the email marketing world, that making a simple text-based email strategy for your marketing campaign will look antiquated.
An HTML email is an email that is developed beyond the conventional capacity of an email. A conventional email has text that you can decorate and polish through various fonts and formats. But an HTML email has a much wider range of expression.
The HTML email allows the developer to insert graphics, logos, interesting videos and many other features that are not available in a conventional email.
As email marketing campaigns depend on the subscriber engagement for gauging success, it is highly recommended that the email marketer develops sophisticated skills - in HTML emails so that the content is interesting and interactive.
Creating an HTML email includes the process of developing a complex email template and then incorporating it into your email body.
In this section, we will discuss these two phenomenons separately:
Developing a Template:
If you are a hardcore coder then developing an email template is easy work for you.
HTML email templates are developed simply by going into the HTML section of the email account and developing the code.
But as most individuals do not know how to develop an organic template, the other option is to gain email templates online.
There is a long range of email templates available online that can be used to develop one’s email marketing strategy. The templates are simply downloaded and launched into the system.
Now we will discuss how the template is incorporated in the body of a Gmail account. Following are the steps you will follow to send an HTML email through your Gmail account:
The various kinds of forms that can be inserted into the emails are readily available online and can be easily accessed. Extract the downloaded files to your domain’s directory on c-panel.
Now you will upload these files to the domain provider as follows:
This is a tricky process that should only be started if you know what you are doing.
If you are using Outlook for your HTML email operation then you will need coding skills.
Here is a quick overview of the issues that usually occur when HTML email campaigns are launched in the Outlook.
This is a unique idea as Gmail does not have that option. An attachment that is sent in Google has to be opened by the user or it will remain hidden.
The option of using the attachment option is also not necessary in Gmail where extensive and easy HTML development options are available to choose from.
Now let us explain how you can develop an email in HTML format. The process is simple.
These are the main few questions that we have answered in the blog post. The main aim of the post was to explain in layman’s terms, how easy it is to develop a sophisticated email marketing campaign.
A good email marketing campaign will heavily depend on the emailed content. In the day and age of highly sophisticated emails, it is crucial to experiment with HTML emails.
The process looks complicated and arduous but here are a few simple solutions to problems that you may face.
Always develop templates for upcoming campaign content that is being planned. The more prepared you are with the template, the less time will be wasted in developing the templates every time. The result will be a smoother campaign.
These simple preparations will allow your content to shine through and your emails will be catchy and interesting.
An email campaign is only as good as its content and modern competition has left every marketer trying to develop the best content.
Have an organic copy that is SEO optimized and use the copy as the focal point for the final development of the template. The resulting content will outshine the competition.