15 Essential Email Marketing Strategies for Startups

Having your own company can be a dream come true for many, but without a proper marketing plan in place, there’s no guarantee for success .

Entrepreneurs are on constantly competing with one another to grow their business using the best ideas. And yet, every year, many of them fail miserably.

Here are some of the interesting facts to note:

  • 90% of startups fail.
  • Only 50% of businesses make it to their fifth year.
  • Only 40% of startups turn profitable.
  • Less than 33% of startups make it to the 10th year.
  • 82% of businesses fail due to problems from cash flow.
  • The Information Technology sector has the highest failure rate (63%)

(Source: review42)

Email marketing is one of the most effective means of boosting the business for your startup firm.

Why do you need to integrate email marketing into your startup?

Leveraging email marketing strategies is a great way to boost your startup. A highly targeted email list helps you to regulate the content that your readers read and see to take your business to the next level.

Email provides innumerable benefits to startups:

  • Boost sales and revenue.
  • Establishes brand recognition.
  • Drive more traffic to the website.
  • Boost up the conversion rates.
  • Establishes a direct link with the customers.
  • Reach a wide range of audience.
  • Helps to establish a long term customer relationship.

12 email marketing strategies for startups


Source: Pixabay

Here are some of the most effective and sure shot email marketing techniques that have proven to be effective for startups:

1. Build your email list

This is the first and most important step before starting your email marketing campaign. Afterall email marketing would be impossible without a valid list of emails. You could build your email list gradually through your website, blog or other marketing channels.

That said, it is never advisable to purchase an email list.

2. Scrub your existing email list

It is necessary to clean your existing email list by removing subscribers who are no longer interested in the products or services that you have to offer.

Research has shown that 60% of companies have highly unreliable email data health with more than 25% of the database being outdated.

By scrubbing your existing email list, you can remove unwanted emails that might creep in during the marketing campaign.

3. Produce high-quality email content

Without relevant content, your email marketing attempts won’t get you anywhere. Your subscribers have signed up to your list to receive value from you in the form of engaging content.

High-quality content is a strong factor to increase the email open rate. It is, therefore, required to ensure that the email content is excellent, relevant and compelling in order to make a good first impression on customers who don’t know your brand.

Due care should be taken to improve the spelling and tone of your messages.

4. Use videos and emojis in your emails

A simple technique that results in increased engagement is using emojis and videos within the content or even the subject lines.

These additions work in making an email interactive and capturing the attention of the readers.

Let us take a look at some of the interesting statistics regarding emojis:

  • 58% email users are more likely to open an email with an emoji in the subject line.
  • 51% of users are likely to put their comments on the social media posts of a firm that uses emojis.
  • 44% users are likely to purchase products that are advertised with emojis.
  • There is an increase of 85% in the email open rates if emojis are included in the mobile push notification.

At present, only 7% of marketing emails have emojis in their subject lines. However, adding one that emotes the essences of your content will help to improve the sales, CTR and open rates.

5. Create a compelling subject line

Email subject lines often do not get as much importance as they ideally should. A catchy subject line can be the sole determining factor for opening an email.

Research has indicated that more than 64% of the users open an email if the subject line is interesting to them.

Following tips are beneficial when creating an effective subject line:

  • Shortening your subject lines.
  • Adding emojis.
  • Including a number.
  • Emotionalising your subject line.
  • Hinting about offers or other value-added services.

6. Optimise your emails for a mobile device


Source: Pixabay

So, why should you optimise your email for a mobile device?

The answer is quite simple. In the year, 2019, 49% of emails were open through a mobile device.

On average, a person in the United States spends up to 5.4 hours on a mobile device, and more than 70% of them uses it to find information. Your subscribers are, therefore, always connected on their smartphones which makes it convenient for them to open an email through a mobile device.

Additionally, various mobile technologies help you in leveraging additional information related to your subscribers. This includes

  • Interests, buying habits.
  • Age
  • Geolocation etc.

Using the aforementioned information can help you create targeted and personalised email messages that are more likely to be opened.

7. Include a Call-to-Action (CTA) button

CTA buttons are often used in email marketing campaigns to link it to a website or an online application.

CTA buttons in email campaigns are not just used to drive conversions but are an important tool to assess the customer’s trust in your company. After reading the email, they will only click the CTA tab if they want to know more.

For marketers, the number of clicks in the CTA button helps them to get an idea of the effectiveness of the marketing strategy being used.

8. Encourage testimonials and referrals

For a startup firm, customer referrals are vital as they help to build trust among other potential customers.

The success of your startup will depend on how your first customers and clients recommend you to others. With email marketing, you can encourage your existing customers to share their experience within their circles.

Some companies utilise a referral scheme which offers a discount to customers when they refer your business to someone.

9. Analy se your campaigns so you can do better in future

If you are marketing your startup through emails, it is important to regularly analyse the performance of your newsletters.

You could use tools like Google Analytics to see if your campaigns are driving conversions and click throughs to your website.

The tracking for a Google campaign is quite easy to generate. With this, you can check the number of clicks on each individual tracking link .

10. Prioritise Transactional Emails

Transactional emails should be the most commonly sent email s that your startup company will want to send to its customers and clients.

These include:

  • Order confirmation emails
  • Onboarding emails
  • Shipping emails
  • Drip campaigns etc.

These types of emails contain information that is a priority for your customers. You should treat your transactional emails with the same amount of importance as that of a sales campaign.

11. Personalise your emails

One of the golden keys for success in today’s marketing world is through personalisation.

Personalisation is so effective that more than 90% of the customers in the US have declared that they find personalised content more appealing.

Personalisation is an excellent marketing strategy as it enables you to segment your buyer persona and target more effectively.

Some benefits offered by email personalisation are:

  • Improves the email open rates.
  • Increases revenue and sales.
  • Boosts brand loyalty.
  • Enhances customer retention.

12. Carry out A/B testing

Since you are new in your business, you need to try different strategies to find out the best-suited method for your business.

In A/B testing, you will be creating two or more versions of the same email and send them to random users.

Analysing the conversion and open rates of the email will help you to determine the most suited technique for your business.

Bottom Line

If you are a budding entrepreneur, marketing through emails can offer limitless possibilities to leverage your business beyond your goals and targets. Hundreds of startups all over the world have reported success in their business through email marketing.

For a new business, the main parameter to evaluate success is a strong relationship with your clients. And there is no other way to go about it than to create effective communication.

Enginemailer offers a variety of tools for automated mailing. Take a look at the automated email creation and cleansing tools, ready to use templates and get ready to start your email marketing journey.