Marketing through emails is a powerful and vibrant way to reach out to several people in a single click.
The number of email users worldwide is increasing at a steady pace. The graph below shows the rise in the number of email users from the year 2017.
It is estimated that more than 34% of people worldwide use email. At present, the number stands at about 2.4 billion people.
The best thing about email marketing is that it lets you connect with your customers at a personal level. Emails can be tailored to the customers' various actions to ensure that every communication is relevant to their interest.
If you still believe that email is not the right option for you, just look at the statistics below.
The following are the reasons why email marketing is really important.
Emails are by far the best means to reach out to a wide network of customers and prospects.
Remember, that your customers can easily access emails via their smartphones. And mails at a regular interval helps to increase the likelihood of them purchasing your services or products.
Email campaigns are measurable using factors like click-through rates, open rates, delivery rates, bounce rates, and unsubscribe rates with ease. These may help you have a better understanding of the effectiveness of your email campaign.
Needless to say, cost effectiveness remains one of the most attractive features of choosing emails over other marketing techniques.
Customers appreciate when they are updated about important sales, deals and exclusive offers. Emails provide an easy channel of communicating these messages to your important customers.
With email marketing, it is easier for you to target potential customers at different stages of sales funnel. While some are already at the purchase stage, others may be in the consideration stage or research and comparison stage. Segmentation helps you target your customers easily and push them to the next sales funnel stage.
Sending emails of your products and services is a great way to retain your brand in your readers' memory.
In order to plan an email marketing campaign in the UK, it is important to comply with GDPR & PECR laws.
Some of the important statements of GDPR include:
Email marketing platforms like Enginemailer will help you to comply with all requirements of GDPR, PECR, and other anti-spam laws. It is essential that your email marketing platform has tools that are built in the right way to automatically manage the unsubscribe requests.
Here are some of the top features to look for when choosing a platform that matched your campaign requirements:
The performance of automated email campaigns is several-fold when compared to an ordinary one. Here, emails are sent to a specific recipient based on a particular action.
This helps in improving the relevancy and saves time as well. Autoresponder tools can be implemented in two different ways:
This is a very important aspect that you should look into while considering an email marketing platform in the UK. Personalisation is a great way to leverage detailed information you know about your customers to position your brand and message in a way that resonates with them.
Generally, personalisation is achieved in two different ways:
A good marketing software will provide you with a dashboard where you could see detailed analytics of your marketing campaigns. These include queries like:
Your chosen platform should be able to provide you with a dedicated IP address. This can help you improve the deliverability and reduce the chances of your mails ending up as spams.
While choosing an email marketing platform, one of the important things to consider is the volume of emails you wish to send to your customers. While some platforms are free to send emails up to a certain limit, you will have to pay if you wish to send beyond a specified number.
Make sure that you choose the mail platform that can handle your workload with ease.
It is vital that your emails integrate with the major email service providers (ESP). These include Gmail, Yahoo Mail, AOL, Hotmail, etc. While choosing a platform, make sure that you choose one that could integrate seamlessly with all major ESP's and ensure maximum deliverability.
At times even the experienced digital marketers run into trouble. If you are in such a situation, you need to talk to your email support team for troubleshooting.The greater the support, the quicker the problem will be solved.
Good templates can help captivate the readers. Depending on the purpose of the email, marketers use a wide variety of templates. A good email marketing platform should have a wide range of ready to use template selection.
Email is just one aspect of marketing technologies used to tap in your potential clients. A good email marketing platform can integrate easily with other marketing technologies such as CRM solutions.
This will help you to micro target your audiences and run campaigns based on their unique preferences
Here are some important tips to consider while choosing an email marketing firm in the UK.
Every business is different and the services it requires differ too. You can consider your current business model and the challenges you face to decide the type of services you need.
These could include automation tools you need, how many emails you need to send on a monthly basis, the types of emails you need to send, the level of segmentation you need, the type of reporting and analytics that you may require, etc.
The UK has no shortage of email marketing service providers. When choosing one, ensure that you have clearly listed down the scope of services that you need.
Different service providers have different features. The features that are required for your company is dependent on the marketing strategy and business goals. Here are some of the features that are most commonly sought:
An essential metric to consider when an email marketing service for your organisation. Deliverability means the number of emails that successfully landed in the inbox. To calculate the deliverability rate, take the number of emails delivered and divide it by the send number.
Choosing a good email service provider will ensure that you get an optimal deliverability rate.
Security is one of the essential elements to keep in mind while choosing an email service platform. Using a non-secure platform might tarnish the reputation of your company. Remember that your clients perceive your emails as an extension of your business. Ensure that the infrastructure and security are compliant with the marketing laws in the United Kingdom.
Round the clock support is important to ensure that you can minimise technical issues that may arise during your email marketing journey. Your email service provider should be no further than a quick message or support ticket away.
If your company struggles to connect with your customers while staying within the relevant UK legislations, choosing an email marketing organisation that has presence in the country can completely redefine your marketing experience.
Choose one that matches your business goals and strategies. Do keep in mind that in the UK, the laws regarding email marketing are considerably stringent. Ensure that your email marketing software is perfectly aligned with these laws.
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