When it comes to creating an email newsletter design. There are some aspects that are best to follow. This makes sure your newsletter is more appealing to the reader.
Here are some steps.
As a general rule, it's important to begin your newsletter formatting with a fixed width instead of a liquid/fluid layout. If you're not familiar with terms, this article will help. Doing this right ensures you prevent horizontal scroll bars that pop up when you don't use the entire width of the screen.
When designing your newsletter, use a width of 550 to 600x, and make sure the most critical information is within the top 300 to 500x.
This is the size of a "preview pane" in most desktop email service providers.
Open photoshop and create a document with a width of 800x, a resolution of 72dpi, and a height of 1000x. Confirm the color mode is RGB. If you aren't familiar with Photoshop, you can create a newsletter in Word too.
For example, the newsletter below has a background layer of a light grey. It has a container 600x wide to accommodate the main content.
You can add the notice to your newsletter using Myriad Pro Font, 10pt size:
Email not showing correctly? View it with your browser.
It's crucial to give subscribers multiple options for viewing your newsletter. Some email clients don't download images by default. To improve newsletter accessibility, include the link of a newsletter in a browser
Your newsletter needs a header. It plays the role of a newspaper, website, or magazine name.
It appears at the top of your newsletter and should include the email newsletter title, business name, and logo.
Once you create a good header, you can use it several times. See the following examples.
Create an extended rectangle (600px wide) below the header and extend it close to the bottom of the page.
Be sure to borrow the design attributes from your website. A dotted border below will separate every article field.
You can then duplicate the first entry twice and fill the other spots of your newsletter
Use guides to insert the remaining two entries and erase the duplicated info.
It's vital that you give your readers a chance to share your newsletter with relatives and social media friends by adding RSS icons and social networks. Begin by creating a rectangle 252px wide and include a CTA that allows subscribers to follow you
Use the right social media network icons and tweak the colors to reflect your branding.
To wrap things up, create a footer to allow subscribers to unsubscribe and contact you. According to the law, it's mandatory to have a visible unsubscribe button. It also prevents you from endless spam cases.
Newsletter design is essential in ensuring you get revenue from your email newsletters. The seven steps will help you create an excellent newsletter for your company. But you've got to test multiple designs to know which one gives you the desired results.