How To Write an Effective Sales Email and Drive More Sales

Your customers get hundreds of emails in their inboxes every single day.

What makes them open some emails and delete or ignore the others?

In order to make your sales email effective and worth your time, you need to make sure it gets opened and read by your customers every time.

Okay, so now you have made them open your email - what next?

Does your customer respond to your sales email?

There’s no point of sending out a sales email if your customers hardly respond to them or take relevant action.

So, how do you ensure that your email subscribers open, read, and respond to your sales email when you send it out?

In this post, we will tell you just how you can do that. We’ll show you what steps you need to take while writing and sending out your sales emails so that your email recipients read and respond to your emails more often.

We will talk about how you can write an effective sales email, what are the different components of a good sales email, and some great ways to drive more sales through your emails.

Are you ready? Let’s begin!

The Components of an Effective Sales Email

In order for your sales emails to be effective, you need to make sure that the following components are present whenever you write one:

  • An Intriguing Subject Line.
  • A Strong Introduction.
  • Informative Copy in Body of the Email.
  • A Compelling CTA (call-to-action) at the end of the email.

Let’s take a look at these components one by one.

1) An Intriguing Subject Line

Always keep your subject lines short and intriguing. The main aim of your subject line is to entice the reader and make him or her open and read your email. Here are some great ways to begin your subject line for sales emails:

  • You could start by saying that a mutual contact suggested you to get in touch with them for a particular reason.
  • Pitch them ideas for a certain area that is important for their business.
  • Ask them a question about a recent event or program.
  • Ask them about a particular goal they have as a company.
  • Share your thoughts with them about a particular blog post they have written.
  • Give them a recommendation for something they would be interested in.

Using these strategies to come up with your subject lines is bound to get you a better open rate.

Also, while writing your subject line, remember to avoid words that sound ‘spammy’ or insincere. For instance, avoid using the following words/ phrases: last chance, final, reminder, special sale, offer, limited time, limited period, can’t resist, unique, exciting, discount, coupon, ultimate, solution, etc.

There’s nothing wrong with these words, but they have been used so frequently by email marketers, and people are so used to seeing them in email subject lines. This means that even if you are not sending out spam, and are delivering pure value to your subscribers, seeing these kinds of words in the subject lines would put off your reader and not entice him or her to click and open your email.

Also, some spammy words are easily detected by spam filters in email inboxes, and could trigger them to send your emails directly into the spam folder. The more your emails get sent into spam, the more they will be flagged by spam filters in the future.

Another great tip is to A/B test your subject lines. If you have a big email list, create two different subject lines for the same sales email and test them out. Take a small subset of your email list, divide it into two, and send out the two emails with different subject lines.

Track you sales email performance.

Track which subject line has the higher open rate, and send out our email with that subject line to the rest of your email list. 30%-50% is considered a good open rate, so aim for that.

2) A Strong Introduction

Your email’s first lines are also very crucial as they help the reader decide whether to continue reading your email or to close it and send it straight to the trash.

Avoid generic salutations as much as you can as they can put off your reader. Always use something strong and impactful when you begin your message.

  • You could bring up something you noticed about the person’s blog/website/social media post etc.
  • You could also bring up something your mutual contact mentioned about their company.
  • Comment on one of their recent posts that you read online.
  • Congratulate them on some recent achievement.

3) Informative Copy in the Body of The Email

There’s nothing more frustrating to a reader than having to skim through lines of copy without having anything valuable to take away from it.

Provide valuable information to your reader.

Make sure that your emails are full of value and are relevant to your readers. Do not offer generic propositions that have no weightage.

Research your prospect’s company well and ask questions about some of their goals and pain points. Also ask them in what ways they would like to improve their strategy and if the benefit that your service or product offers them is a priority for them.

4) A Compelling CTA

It is always wise to end your emails with a compelling call to action. Keep it short and personal and give them easy ways to contact you. Make sure your contact details are clear and prominent on your email.

Make sure it reflects the voice of your brand and always stay professional. You could also include links to your social media such as Facebook or LinkedIn so that they can follow you.

Sometimes, prospects are interested in doing business with you, but find it tough to connect with you and so move on to a different business. Make it simple for them to find you online through your social media or email you directly.

Give your readers instructions on how they can take the next step, even if it may seem obvious to you.

Ask them if they would like to take the discussion further or if they would like to share their thoughts about what you spoke about in your email. This way you can initiate a two way conversation and find out if your prospect is really interested in your business.

By asking them these questions, you can have a good idea about whether your prospect is interested in doing business with you and is worth your time. Also, you can avoid sending them too many emails if they say they are not interested, as this may cause you to seem desperate or ‘spammy’.

How to Drive More Sales Through Your Emails

Social proof is one of the best ways to drive more sales for your business. When people are not sure about making a purchase, they look to other people who have gone through the same journey. Social proof is a very powerful marketing strategy that gives validation to your product or service.

Drive more sales for your business through social proof.

Social proof gives your potential customers the confidence to make a decision and invest in your business. You are proving that your product has helped other people and has gotten good reviews from them.

Here are some ways in which you can include social proof in your emails and boost your sales:

A) Testimonials

Reach out to your happy customers and ask them why they love your product and why they would recommend it to someone else. You could also features comments or testimonials from your social media to use in your emails.

When your subscribers read these testimonials, they will get to see how your product is helping others, and will be encouraged to buy it too.

B) Numbers

Nothing is more hard-core than plain facts or data. Use numbers and statistics to show people the success of your product. Research shows that people trust statistics and facts when making buying decisions.

C) Ratings

Gather your ratings and reviews from Amazon or Google to motivate readers to check out your products. A good review goes a long way when it comes to marketing your product or service. When your potential customers see how your users are raving about our product, they would like to buy it and try it out too.

Ratings on sites like Amazon show your subscribers that people have actually bought your product, used it, and taken the time out to give you a review online. It shows that you have added value in someone else’s life.

D) Influencers/ Bloggers

Always keep an eye out for famous bloggers and influencers who have tried and reviewed your products. These people have already built a fan base and the products they endorsed will automatically be eyed by their followers.

Get influencers to endorse your products.

You could also reach out to those influencers and ask them to review or endorse your product.

5) Case Studies

Case studies are very effective in showing customers practically how you can help them. A case study typically talks about the problem a customer had, how he or she used your product, and how they got success.

This shows people how you can help them out practically, as they relate to the struggles faced by your customer before they used your products.


Use these tips to write amazing sales emails that hold the attention of your customer and increase your business sales.