Track every detail. A comprehensive dashboard gives you reports on open, click, bounce, unsubscribe and spam complaints to gauge and improve performance. Observe real-time trends to optimise your campaign as it runs.
Understand why some emails fail. Receive reports on opt-outs, ISP rejections, spam complaints, hard/soft bounces. Bad emails and complaints are automatically suppressed in real-time so you immediately stop sending them.
Use the world’s number one website analytics tool, if you like. Enable tracking to monitor clickthroughs on your emails to your website by integrating your Google Analytics account.
Take immediate action upon interaction. Get real-time reports (e.g. opens, clicks or unsubscribes) sent to your preferred backend application and automate next steps for your re-marketing campaigns.
Know where your contacts are. See locations where they interact with your email (via IP tracking) in the geolocation report and determine interest and engagement by country.
Know what devices are opening your emails. Do your contacts prefer desktop, tablet or mobile phone? Optimise your emails to cater to these preferred devices.
Know what works and what doesn't. Gain valuable insights into your customers' behaviour and interest by monitoring the top performing links. Use it to improve the call to action.
Get answers and valuable feedback from your customers. Product reviews, service suggestions, customer satisfaction and more can be collected using a single unified platform.