To be successful with email marketing, you can’t launch a campaign on a whim. You need to come with a great strategy. There are many types of email marketing campaigns that small businesses can implement, depending on the goals for email marketing.
However, it’s important to not look at the following content as a definitive list, as sometimes you might require more than one type of emails. Also, on some many occasions, you might need to customize your campaigns to fit your needs.
This is pretty straightforward when you get a new subscriber; you send them a welcome message.
This could be to thank them for subscribing with you, or a freebie. The best thing about freebies is that they have very high opening rates. For this reason, you don’t want to waste your welcome email with a simple hello.
Use the opportunity to tell your subscribers what you’re all about. In fact, you can go for more than one email, and create a welcome email series.
But generally, a welcome email should have the following.
Feedback is very important when it comes to improving your goods and services. It helps you understand the taste and preferences of your customers, and tailor your products towards that direction. Asking for feedback also shows you care about your customers.
Yet, getting customers to give you feedback isn’t very easy. One way to do it is by sending them an email.
It’s advisable for you to keep the email short and avoid overwhelming them with a long questionnaire.
Updates of your goods and services are a way to keep your customers excited and interested in more of your products. Regardless of how small the changes are, it’s important that you email your subscribers about it.
This is one of the types for small businesses that you should include as much detail as possible. By doing so, you’ll answer as many questions as possible, and your loyal base customers will appreciate the dedication.
Email configuration messages aren’t fun, but they are crucial. But as a small business owner, you want to avoid the spam area as much as you can. And one way of doing this is by making sure your subscribers want to be on your email list.
This will make sure you’ve got accurate metrics and high conversion rates.
These are events like Christmas or New Year. This is a great time to market your products as well as have fun, and show your customers you care about them.
This is the best time to launch your products too, and increase conversions. For example, most people will be looking for products and services to serve them effectively after holidays.
Therefore, it’s good to make sure you’re on their mind.
We all have that family member that’s always sending thank you notes. They not only show good manners, but they garner goodwill too. This is the same case, even when the message is digital.
But with email marketing, you can send emails for anything. For instance, you can thank your customers for supporting and liking your social media posts or any other milestone.
Similarly, you can give your customers a freebie for being one of your subscribers.
Kindly avoid any kind of promotion, as a thank you note should be solely about your customers.
You may realize that only a few people on your long email list are responding to your email list. Instead of taking this personally, you can try to reach out to them and see if you can win them back. This is what nurturing leads means.
This type of email should have a personal feel, like a friend asking you if you’re doing alright.
If you offer subscription services, consider offering a discount to get your silent customers to connect with you.
Remember to ensure your emails have a soft touch, and focus on how to improve the needs of your customers. Don’t be so aggressive with re-engagement emails.
Regardless of the business you have, you’ll have some successes along the way. Every win is an excuse to talk to your customers.
It’s a perfect time to brief your loyal customers on the mission and vision of your business. This can give them a slight idea of how you plan to serve them better, which is a big reason for them to remain loyal to you.
This is probably the most crucial and most popular type of emails. For example, if you have a blog, not all your subscribers will check it out regularly.
Sending a newsletter with your content will make sure everyone is aware of the content you’re publishing.
Everyone loves free stuff; that’s why so many websites you visit are offering free services or ebooks to encourage you to sign up to their email list.
You can spread the love by giving your customers gifts once in a while.
Be sure to explain how the freebie will be of help to the users to make sure they get value.
All these emails are important, but you’ve got to know when to send them. For example, if you send a welcome email after gaining a new subscriber, they will find this impressive. But if you bombard them with promotional emails, you’ll likely end up in spam before you get to tell them who you are. Be wise with timing when to send every time of email, and craft the emails correctly depending on the genre.