How to Monetize Newsletters in 2020

Email marketing might not be as interesting as social media marketing, but studies show that it's the leading way of retaining customers. It's also a good way of acquiring new clients. If you're a digital marketer and you'd like to monetize your mail list, here are some simple steps to guide you towards creating email newsletters:

1. Choose the right email marketing platform

This decision alone can make a big difference in the monetization process. There are very many popular paid options, such as MailChimp. But there are service providers that have the same features.

If you're on a tight budget, you can make good use of free basic plans and upgrade as your business grows. A good service provider should have features that help you accomplish your objective, and allows you to integrate CRMs to make your work easier.

2. Generate premium content

You can't start earning money from your newsletter unless you're sending out valuable content. Regardless of the monetization strategy you choose, it's the quality of your email newsletter that will dictate if marketers are interested in advertising on your website.

The most effective newsletter is sent out at regular intervals, and they are packaged with helpful content that attract high open rates. Marketers will be interested in the number of email frequency, the number of subscribers, click-through rates, and open rates when evaluating the ad space. So, ensure these metrics are in handy before you approach advertisers.

If your newsletter is providing value to subscribers, businesses will be willing to pay to be mentioned in your newsletter.

3. Sell ad space

Finding a balance between advertising and editorial can be tricky. You might be worried about losing your subscribers by placing ads, but this shouldn't be a concern.

As long as you're placing ads that are relevant to the audience, you won't notice any effects on your subscribing trends. The key to successfully earning from ads in newsletters is striking the balance of providing valuable content and advertising.

If you already have marketing clients who you've been mentioning in your newsletter, pitch your ad space idea to them first before moving to large networks. Local companies are likely to pay more for a relevant placement on a newsletter than what you could earn from display advertising ad platforms.

4. Automate the process

If you're interested in monetizing your email newsletter in selling ads, you can use RSS feeds to pull the marketers' latest data. The latter include blog posts, product lists, and press releases.

You'll be required to mark ad zones in your newsletters to show the positions that you'll allow ad placements. RSS feeds also helps you in coming up with valuable content for your newsletter.
By using RSS feed, the material is continuously updated. This means relevant information and, subsequently, more click-through-rates, which means demanding higher rates from advertisers.

5. Offer native advertising options

An email newsletter is the best platform for native advertising, a kind of media that's similar to the publication's editorial content. A company's email list can be it's best advertising tool as marketers favor quality over quantity. Native advertising allows a business to reach the publisher's loyal fans.

6. Add affiliate links

These are URLs that have a unique publisher's username or ID. When a subscriber clicks on the link, and buy the linked product, the publisher gets a commission. Many retailers have an affiliate program, and the money earned is usually based on the cost of the product.

Unlike display marketing, affiliate marketing doesn't require huge traffic to start enjoying revenue. In affiliate marketing, quality is vital than quantity.

If you want several streams of income, you can incorporate native advertising, affiliate, and display advertising.

7. Charge for your newsletter content

Besides all three methods of advertising, you can charge people to read your newsletter content. You can either charge for the specific newsletter that the person clicks or let them pay for the newsletter's membership.

Yet, for you to do this, you've got to be publishing exclusive educational modules, invitations, or extended articles.

8. Use analytics

It's good to measure the results that you're getting from your campaigns to know if you're in the right direction. Besides allowing you to know the kind of content that is converting readers into buyers, it also gives you an idea of the best time to send out your newsletter.

Final Thoughts
It takes to come up with a mail list. It's only fair that you find ways to leverage it. The above monetization methods will allow you to earn from your newsletter. But keep in mind that quality is what makes your newsletter a great advertising platform.