Email Marketing: Why Is It Vital?

As a modern marketer, you’ve got to learn to do more with less. You need to find a way to connect with your buyer, as you save on your budget. Sending a customized message to a target audience will get you a high ROI. And to be bluntly honest, only well planned email tracking and marketing can accomplish this.

Here are 7 benefits of email marketing.

1. Email has a larger outreach

It’s true social media platforms are growing at a very high rate, but so is the email usage.
Think about it. Everyone who has an online media presence has an email. You need an email to sign up for Twitter, Facebook, and Instagram. You even get a notification via email alerting you of any activities that happen on your social media pages. For example, when a friend tags you.

Also, studies show that email accounts increased from 3.9 million to 4.9 million from 2013 to 2017.

Email is typically the currency of the web, and the biggest platform to interact with your customers.

2. Email delivers your message

If you’re told to choose between adding one social media follower or email subscriber, you should select the email subscriber without a second thought.

According to research, 90% of emails get delivered to the right inbox, where only 2% of your social media followers might see your post. Facebook limits the frequency of your post on the feeds because they’re mostly rooting for the paid ads.

This is big when it comes to getting your content in front of your customers.

If you have 10000 email subscribers, at least 9000 will see your email, while according to stats with a social media following of 10000 fans, your message might only be seen by 200 fans.

Also, your email subscribers specifically requested you to send them content, so they’re interested in what you’ve got to offer. But did you ask any of the companies you see serving you with adverts to show you their content? Probably not. You possibly came along their website in the search engines, which is different from signing up from a newsletter.

3. Email drives conversions

You’re looking to improve your conversion rate. This is whether you’re using memberships, sales, and a metric similar to your business or lead. Your ultimate goal is to turn your potential leads into real customers.

And there is no better channel for conversions than email marketing. The average click-through rate of an email is 0.03%, where the average tweet click-through rate is 0.05%
This means you’ve got x6 chances to get someone to visit your website through email compared to Tweeter. As aforementioned, your email subscribers requested your content, which isn’t the case in social media.

According to a survey carried out by Monetate, 4.24% of your email marketing visitors are likely to buy something, compared to 0.59% from social media, and 2.49% from the search engines.

4. It’s Cost-Effective

The best pro of using email marketing is the low costs required. This makes it convenient for business people who are getting their business off the ground with a low budget. You can use pennies to send an email, and maintenance cost isn’t high either.

There are no postage and print costs for exposure, as is the case when using billboards, television, or magazines.

Besides, you can use a service provider to automate sending and tracking of email, which simplifies the whole process further.

5. Email has high ROI

When it comes to marketing, results are arguably what counts. Email marketing has a $38 ROI.
It’s crystal clear that email marketing beats all other marketing methods. But how does it achieve this? It all comes down to building a rich email list and sending highly targeted valuable content to your recipients.

A good email tool allows you to store all the data and interests of your email subscribers. The more information you know about your buyer, the more you’re likely to get them to buy from you.

6. Email is a more preferred mode of communication

When consumers log in to their social media channels, they want to see their entertainment feeds. And pictures of their relatives and friends. But email is seen as a more professional communication channel. Therefore, many people prefer receiving promotional content via email compared to social media channels.

7. It’s quantifiable

Thanks to the tracking tools, it’s possible to know where you’re going wrong with your email marketing campaigns.
Email tracking tools allow you to see the opening rate, bounce rate, click-through-rate, just to mention a few.
With this data, you can improve your campaigns to boost your conversion rate.
Some email tracking tools allow A/B testing, which will enable you to test two headlines to see the one bringing in more sales.