Category Segmentation
Tailor your messages based on demographics, behaviours, interests, and customer journeys.
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Increase engagement rates and achieve better results with targeted groups.
Segment by Demographics
Match your audience to data sets in Custom Fields based on age, gender, country and more. This empowers you with the right understanding of your audience to send them relevant content.
Target by Interest
Use Categories to profile Subscribers based on their interests and lead sources, e.g. online registrations, event attendees or product usage.
Engage by Activity
Send follow up emails based on how your audiences react to your newsletters. Reward loyal customers and re-engage inactive users.
Rizal
Learning how to use the segmentation feature really helped with our campaigns. We’re seeing a lot more interaction now from customers.
Target the right people and boost your engagement today.
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